Minions are the most popular toy license in the UK and France. Which other superheroes are currently in high demand? The Kids License Monitor of the Munich based research institute iconkids & youth gives the toy industry an overview of which licenses were particularly popular in the third quarter of 2018.
Top 10 Licenses - appeal
The licenses liked best by children aged 4-12 years in the three markets (total sample). For example, 75 % of all British children in this age group like Toy Story.
The licenses liked best by boys and girls aged 4-12 in Germany
Boys in Germany
4 - 6: Cars, Mickey Mouse, Paw Patrol
7 - 9: Minions, Ice Age, Tom & Jerry
10 - 12: Tom & Jerry, Dragons, Ice Age
Girls in Germany
4 - 6: Frozen, Maye the Bee, Minni Mouse
7 - 9: Frozen, LEGO Friends, Tom & Jerry
10 - 12: Frozen, Tom & Jerry, Minions
Top 10 toy licenses - hype status
The licenses which are absolutely brilliant to have on products for most of the children aged 4-12 years in the three markets (total sample). For example, 53 % of all German children in this age group consider Minions absolutely brilliant to have on their things.
The top 3 most popular licenses on toys in Germany sorted by gender
Boys:
4 - 6: Cars, Minions, Spider-Man
7 - 9: Star Wars, Minions, LEGO Ninjago
10 - 12: Star Wars, UEFA Champ. League, Spider-Man
Girls:
4 - 6: Frozen, Disney Princess, My little Pony
7 - 9: Frozen, Bibi und Tina Real life, Trolls
10 - 12: Emoji, Ostwind, The Voice
This article is originally published on Spielwarenmesse
https://www.spielwarenmesse.de/magazine/article-detail/kids-license-monitor-2018-3/language/1/
