STEM & Art, a fantastic combination for toy innovation
Toys to learn science related topics (STEM)
have been very trendy in the last few years. Parents see the opportunity for
children to learn difficult subjects such as math or engineering by playing. At
the same time, there is also a lot of interest in Boosting creativity in
children, and toy companies are responding by launching great products that
foster artistic skills into the market. However, in this article I would like
to point out another increasing trend, one that emerges from combining both
science and art (STEAM) in The creation of innovative, very appealing
Learning science with artistic projects
Think about experimenting with colors,
shapes, patterns, et cetera, in a way children can find out the physics and the
chemistry behind these and other artistic topics. This is the idea in which
Color Chemistry by Crayola is based. With this kit children are Able to build
several projects such as an erupting colors volcano.
The opportunity that arises from marketing
products that present options to learn science and be creative at the same time
is relevant for both genders. The focus on girls playing with science through a
creative approach has actually been an increasing trend for the last years,
with products Project MC2 or STEAM powered girls by 4M. But this idea is also
appealing for parents looking to foster artistic skills in their sons. However,
I don't see this possibility being exploited yet.
Learning robotics and coding from a
Categories of toys related to artistic
creations such as dough are being considered to develop products that
incorporate technology for building robots, coding, and more. Bright Creatures
Kit by Tech will save us or Bloxels by Mattel are some great examples. In the
first case, Children build fantastic dough characters while learning about
electricity and circuits. With Bloxels they can create video games and
interactive stories by becoming writers, artists, designers, and developers.
Actually, robotics and coding are two of
the hottest STEM topics at the moment, but consider that adding the artistic
factor could likely increase the appeal of any of these toys, broadening the
target age and gender. From STEM, the industry is talking about STEAM
(considering Art) and even STREAM (adding Robotics).
Merging scientific knowledge with
creativity boost toys
Toys that foster scientific knowledge or
promote creativity in children are going to continue being very relevant for
the next several years. Imagine the potential that mixing both topics can have!
Use themes related to science and art together as an inspiration to develop new
innovative toys, Products that will engage children with parents' endorsement.
This article is originally published on Spielwarenmesse